RISE - Directors Cut - Cinema & Online

Agency: McCann

Production: Tinker Taylor

Director: Barney James

1st AD: Joe Bream

DoP: David Cawley

Focus: Sam Ebrahim Riley

DIT: Alan Andrade

Format: Arri Alexa XT & Ultra Primes


A cinema & viral commercial for Wolverhampton University, a metaphor to achieve your dreams and reach new horizons.

Shot on Arri Alexa XT & Ultra Primes in the Peak District. Cinematography on this was super simple due to the challenges of trekking kit into the crag. I utilised gas powered smoke guns, polariser & fill to achieve a look at speed.

We shot over 11 hours and ran rushes back to unit base where our DIT coloured in a mobile unit for the agency and client to view. Final grade was done in Da Vinci Resolve.